Hankamer School of Business

Business | Business Communications | Instructor: Christina Iluzada

This course prepared students for the communication challenges of the twenty-first century workplace. Essential elements of the writing process were covered. Students completed the standard brief transactional messages, followed a structured research process and produced an executive report, and make a professional oral presentation. Job search communication is included with an emphasis on strategic best practices.

• BFA Guidebook: Students reviewed the Museum’s BFA Guidebook to assess its ease of accessibility for BFA students. Through surveys and other methods of data gathering, the group determined key ideas for improving the guidebook. The goal of this assignment was to provide Museum staff with tangible recommendations to improve the effectiveness of the BFA Guidebook.
• Baylor Student Event Attendance: Students looked at Museum events, surveyed students, and gathered data to determine strategies that might best persuade their fellow students to engage with the Museum through event attendance. The goal of this assignment was to create tangible plans to incentivize students to attend Museum events, as opposed to general visitation.

Both student groups detailed their findings in professional document reports alongside a formal presentation for the Museum Director.

Management | Campus Leadership Practicum | Instructor: Rachel Woods

This course used a transformational learning process to prepare current campus leaders for worldwide leadership and service. Course participants increased self-awareness, enhanced practical leadership skills, applied leadership practices to their campus organization, reflected on results, and received professional leadership coaching. By the end of the course, participants had evidence of change, improved leadership results, increased confidence to lead, and a stronger leadership network.

• Truly Seeing Art and People: Students engaged with the exhibition Narrative as Reality as an exercise in taking a longer look at art, then applying that practice to people in their business.
• Transformational and Creative Experiences: Students broke into teams to explore different aspects of the Museum to evaluate how the Museum communicates with its constitutes, what works, what doesn’t, and suggestions for improvements. The goal of the assignment was to explore different types of people and how best to communicate and translate that into the business world and communications with your team at work.
• Martin Employee Conversations: Students did breakout interviews with Museum staff to discuss topics of project management, delegation, and communication in the workplace. Martin staff acted as a real-world case study for the class to implement management concepts.