Abigail Murschell | Graphic Design
Project Statement
To me, a type specimen is a way to truly understand a typeface beyond what it looks like. It shows the anatomy, history, variations, glyphs, function, and even what typefaces pair well with it. This kind of booklet helps designers see how a typeface actually works so they can choose the right one for their work. For this project, the goal was to show a clear understanding of the assigned typeface and create a design that communicates its overall essence. The typeface featured here is Didot, a modern serif known for its high contrast between thick and thin strokes, graceful curves and its elegant letterforms.
Research into Didot revealed a strong connection to fashion, especially through its use in publications like Vogue, a famous fashion magazine. That discovery shaped the overall concept. Instead of approaching the booklet as a traditional specimen, the design leans into the look and feel of a fashion magazine. Editorial layouts became a major influence, along with imagery that reflects the time period when Didot was developed, adding context for how visual styles have evolved. Color-blocked photos and thoughtful placement help mimic the pacing and structure of fashion spreads while still supporting the typographic content.
The design process focused on building a cohesive visual system that balances readability with concept. A minimal and intentional color palette paired with patterns created from letters within the typeface keeps the focus on the typography while still adding depth through subtle variation. Background patterns were created using Didot letterforms to introduce texture without overwhelming the content. Fashion-related elements, like the red ribbon, add contrast and help guide the reader through the booklet. This ribbon acts as a visual thread from page to page and connects back to ideas of fabric and fashion, reinforcing the theme.
Overall, this project pushed a more thoughtful approach to how type, image, and concept work together. The final piece aims to feel cohesive, expressive, and true to Didot’s identity while also reflecting its strong connection to the world of fashion and editorial design.
Selection of Work:
