Abriella Patti | Graphic Design

Project Statement | Avogusta

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To create a cohesive branding system for Avogusta, a fictional salad bar establishment based in Blackstone, Virginia, the approach prioritized clean, healthy living. Emphasizing transparency in sourcing and a dedication to locally sourced, high-quality ingredients, Avogusta's brand voice resonates with health-conscious individuals committed to sustaining a wholesome lifestyle. 

Crafting a brand identity that reflects Avogusta's core values, hand-drawn elements and a color palette inspired by avocados and fresh salad ingredients were utilized. The selected typeface, ITC Officina Std, embodies authenticity and approachability, aligning seamlessly with Avogusta's commitment to providing a genuine farm-to-table experience. 

These design choices reflect strategic thinking, delivering a solution that underscores local sourcing and reinforces the brand's dedication to transparency. Integrating illustrations depicting the farm-to-table journey, the aim is to convey Avogusta's narrative of sustainability and quality. 

Recognizing the importance of storytelling, empathy, and conceptual strategies, the design approach aligns with Avogusta's mission to cultivate a community around its values. Through education and empowerment, Avogusta advocates for a wholesome, sustainable lifestyle amidst processed food options. Incorporating these principles into the branding system amplifies Avogusta's message, engaging its audience in a meaningful way.